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With its roots in the world of textiles, La Redoute began life in 1928 producing knitted items from the family spinning mills in northern France. Today, the worldwide brand is sold in over 24 countries and its mail order fashion is translated into 18 different languages.
La Redoute spreads it's 'French touch' to over 11 million customers around the world, helping women express their individuality, guiding men in refining their style and decorating interior spaces with reinvented classics. It offers easygoing, accessible and uncomplicated fashion; delivering a mix of French style and the latest high street fashion right to customers’ doorsteps.
Following Totality’s success in handling all artwork and reprographic services for the UK division of the Redcats Group, Totality GCS have been commissioned to work on direct mail campaigns for the La Redoute brand.
How do you promote a 'fashion-forward' mail order brand? It was a challenging brief which required commercially-led design that delivers key brand values and effectively communicates the many benefits of mail order fashion.
Aimed at a primarily female audience aged 18-45, the designs for each campaign are primarily driven by seasonal trends and by the bi-annual updates to the main catalogue sent over from the brand's French headquarters. Working within company guidelines, the campaigns we created combine clean and contemporary design with 'on trend' aesthetics, including custom illustrations and typography.
Eye-catching photography and an engaging tone of voice are key factors in the successful promotion of La Redoute’s haute-couture, yet accessible, fashion range. Working with the brand's dedicated marketing team, we ensure that all content and imagery is consistent across each campaign and that they effectively promote the brand's unique style and interactive shopping experience.
Having worked with the marketing teams responsible for Redcats’ three largest brands for over 2 years, our relationship with the company goes from strength to strength.
Our campaign work is praised for the fresh approach we bring, providing in-depth and original solutions to sometimes difficult briefs. We have risen to the task of providing a comprehensive service encompassing design, artwork and reprographics in an often challenging and fast paced environment, with our dedicated account team now regarded as part of the Redcats family. Praise indeed!