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Latest News

We've been busy. Here's our roundup of the latest news,
views, account wins and product launches here at Totality GCS.

Home Baking Never Looked So Sweet

James Martin is Britain's number-one pastry chef and the easygoing host of TV's Saturday Kitchen. If anyone can revitalise the stagnant home-baking market, it's him. So he's teamed up with his fellow Yorkshire chefs at Symington's to create a range of irresistibly sticky desserts.

The James Martin range offers the type of puddings you'd serve to dinner-party guests – if only you had the strength of will to resist eating them yourself. The key is in the packaging.
We've developed a strong, product-as-hero look supported by bold but reassuring cooking tips. This is packaging that will inspire a new generation to start baking. It shouts: great results for very little effort.

Future work includes a nationwide PR launch and ranges of breads, cakes, and biscuits.
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Home Baking Never Looked So Sweet
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