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Point of Sale Concepts

As part of a wider brand review, Symington's asked us to design a number of interchangeable point of sale solutions for the Ragu and Chicken Tonight brands. 

The designs has to work both as small main fixture displays and as main gondola end promotions.
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Point of Sale Concepts

The solution was a flexible point of sale 'suite' that included bus stops, shelf strips and promotional trays for flexible merchandising and limited edition recipe cards.

Impactful designs with instant shelf appeal, these simple yet effective solutions are an easy way of bringing a little theatre to the stereotypically bland fresh meat aisles.
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Point of Sale Concepts

A close-up look at the point of sale 'suite' developed for the Ragu & Chicken Tonight brands.
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