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Lloyds Banking Group

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Lloyds Banking Group // Click for info
Marketing Collateral

Totality GCS have worked on the Halifax brand for over 10 years and have become instrumental in the development of marketing collateral across every channel of the business, from in-branch literature, to online banners, direct mail and internal training material.

It's a challenge for any business keeping teams enthusiastic and competitive and one of the key areas we work within is Regulated Sales. We create eye-catching designs that communicate objectives simply and effectively, whilst helping build internal camaraderie.
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Lloyds Banking Group // Click for info
Marketing Collateral

The campaigns have helped improve lead generation and communication between the Personal Financial Advisors (PFAs) and their colleagues.

The feedback is overwhelming: with the fun, simple, topical and effective games putting more focus on Regulated Sales in branch whilst helping track incoming leads.
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Lloyds Banking Group // Click for info
Marketing Collateral

To compliment the monthly incentives, seasonal campaigns are created to deliver key message being currently run in branches nationwide.

The 'February Fee Saver' was developed to encourage counter staff to promote the award winning mortgage offers launched in the month of February. To accompany staff training manuals, we devised games, huddle packs, feedback forms and free giveaways with glamourous prizes such as holiday vouchers, making lead generation rewarding.

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Lloyds Banking Group // Click for info
Marketing Collateral

A key communication channel for the brand is the in-branch literature. We are responsible for ensuring consistency in both design and tone of voice. 

To accompany the literature we are tasked with creating detailed guidelines and templates covering every eventuality including branding, imagery use and typography.
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Lloyds Banking Group // Click for info
Marketing Collateral

Retro seaside postcard inspired illustrations for the Annual Halifax Conference held at the National Indoor Arena in Birmingham.
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