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Shoal

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Shoal // Click for info
Ecommerce Business

Newly created business, Shoal, tasked us with creating a brand for an ecommerce co-buying platform. 

The business works by unlocking the value of a business community benefitting from co-buying. The name 'Shoal' itself is an analogy for this; people continually working together to benefit from a common goal.

Our design visually reinforces this philosophy through the use of a distinct corporate colour palette and iconic lemniscate brand mark, which works as part of the main identity or a stand alone element.
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Shoal // Click for info
Ecommerce Business

Designs for the new Shoal business cards.
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Shoal // Click for info
Ecommerce Business

Designs for the new Shoal letterhead and compliment slips.
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