All About Food Brand Book…


All About Food began in 1999 when Robby Enthoven and Phil Lynas took a leap of faith and started the Nando’s Grocery business — selling Nando’s PERi-PERi sauces into supermarkets. Since 1999, All About Food has grown considerably, yet the same values, at the heart of who they are, have remained from day one right through to today.

As a way of effectively communicating the values and principles of the business, All About Food approached Totality to create a memorable piece of internal literature. They wanted something that could be easily read, understood and digested by employees, which they could keep and refer to for both information and inspiration…


All About Food embraces individuality, not a rigid set of company values. Our solution must help communicate the company’s inherent ethos and passion, ensuring that all colleagues are on board as the company continues to grow. It was essential that the piece was timeless, so that it had longevity and could be passed on to any new employees joining the company within the next five years.

In less than 2 weeks we delivered a piece of literature that not only exceeded the directors’ expectations, but has helped set All About Food apart from it’s many competitors and served as an example to companies nationwide of how to promote a successful working culture.