Colman’s is dedicated to creating the perfect British products for mums to create tasty recipes the whole family will all love – without spending hours in the kitchen. Our challenge was to leverage the iconic brand equity to create a powerful new range of products, embodying authentic Britishness and full on flavour…
To accompany the ‘real’ appetising food photography and inspirational recipes we ‘dialled-up’ the Colman’s brand with clearly defined product propositions, creating real standout on shelf and reaffirming the brands position as the leader within the category.
