Brief
Ilumi is one of the fastest growing gluten and milk-free brands in the UK. We were tasked with redefining the brand and rolling out the design across 30 SKUs, defining the brand’s new personality, identity and verbal tone…
Ilumi Gluten Free Range...
Solution
A category first approach to design… science tempered by a unbridled love for great tasting food. Bright, vibrant colours, a focus on fine ingredients and a clean and clinical (scientifically inspired) design architecture combine to give unrivalled shelf standout within a lacklustre category.
