To aid in the future growth of the company, Saffron Insurance commissioned us to create a range of overarching promotional campaigns that promote the benefits of their product range and customer service. A range of campaigns that help break down stereotypical, often negative, perceptions of insurance companies…
‘Don’t think insurance, think Saffron’: A campaign to break down perceptions of traditional insurance companies as hard faced businesses who care little for their customers. We placed emphasis on the personal, pleasurable experience of buying insurance from Saffron, illustrated by their high customer retention rates.
Our work has helped create a clear point of difference in the marketplace for Saffron, whilst achieving it’s goal of becoming the leading insurance provider in East Anglia.
