Seabrook Bread Crisps...


Seabrook has long been regarded as a challenger in the market and today are the UK’s fastest growing crisp brand. In keeping with the brands reputation for innovation and ‘industry first’ technologies, our challenge was to create designs for an innovative new range of adult bread snacks set to revolutionise the £1.7 Billion UK snacking category.

The brief required us to dialled into Seabrook’s rich heritage, taking inspiration from their humble beginnings from within the heart of Yorkshire, their unique personality along and their unrivalled dedication to ‘full on flavour’ Crisps…


The result was ’Seabrook Country’ – a fictional world where the products are brought to life by local residents such as ‘Farmer Fred’ and ‘Saucy Sue’ the Barmaid, each fiercely passionate about the individual flavour the represent. 

Launched exclusively into Morrisons supermarkets nationwide, the range of four flavours hit the shelves just in time for the busy festive period. Supported by in-store promotions and a sampling campaign, the range proved an instant success with sales exceeding all expectations.