Domestos has provided families protection from harmful germs for over seventy years and is clearly established as the first name in home hygiene. Following a strategic review by owner Unilever, our role as brand guardian was to ensure consistency throughout the rollout of the global redesign, which included adaptation for all regional European markets…
As Unilever’s commercial partner, our adaptive design specialists ensured that the Domestos team benefitted from our ‘real world creativity’ approach; a seamless combination of strategic design with meticulous artwork production, specialist print management and commercial colour rationalisation.
