Best selling dog food brand Webbox approached us to help inject some festive cheer into a new range of Christmas inspired products aimed at UK cat and dog owners. The brief was simple: reinvigorate the increasingly tired festive fixture with a category leading design that embodies the ‘Webbox Difference’ – a dedication to innovation, nutrition and value… but most importantly fun!
By dialling into the brands love of animals we created a range architecture that placed animals front and centre, after all Christmas is about your furry friends! We wanted to create a design that was playful, engaging and ultimately memorable: a design that casts aside category traditions and delivers something new – the purrfect gift from you to them. The new range was an instant hit with pet owners and retailers across the nation, ensuring Webbox will be a festive favourite for years to come!
