Brief
Seabrook has long been regarded as a challenger in the market and today are the UK’s fastest growing crisp brand. In keeping with the brands reputation for innovation and ‘industry first’ technologies, our challenge was to create designs for an innovative new range of adult bread snacks set to revolutionise the £1.7 Billion UK snacking category.
The brief required us to dialled into Seabrook’s rich heritage, taking inspiration from their humble beginnings from within the heart of Yorkshire, their unique personality along and their unrivalled dedication to ‘full on flavour’ Crisps…