La Redoute Direct Mail

Brief

La Redoute makes French style accessible to all – with stylish looks and timeless pieces – plus guidance and advice on how to look good. Easygoing, accessible and uncomplicated fashion, delivering a mix of styles aimed at large audience; the latest high street fashion right to customers’ doorsteps.

As brand guardians our task was to create a wide range of direct mail and digital campaigns that combine contemporary design with on-trend aesthetics, engaging and informative, increasing customer retention rates and generation new business…

Solution

Memorable, eye-catching design; direct mail, catalogues, emails and websites… all delivering key brand values, increased brand awareness, a high level of brand engagement and the overwhelming benefits of mail order fashion.

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