Brief

As one of Yorkshire’s biggest and most successful food brands, Mug Shot offers a range of quick, tasty and guilt free hot snacks designed to fuel healthy appetites.

As proud sponsors of the international cycle race ‘Tour de Yorkshire’, Mug Shot tasked us with helping deliver all encompassing promotional campaign design to help drive brand awareness and aid market penetration…

Solution

From custom vehicles to limited edition riders jersey’s, from branded samples to promotional merchandise we delivered a full on ‘Mugelicious’ campaign that brought mug-filled snacking to the masses!