Brief
Drive penetration for the Simple brand via the creation of a limited edition range that taps into the key consumer trends of ‘fitness’ and ‘out of home cleansing’ whilst delivering a real point of difference within the category…
Simple Limited Edition Packaging...
Solution
A range of three specially designed products created to bridge the gap between millennials and their love of fitness. With a solution that is both impactful and memorable, we gave the brand unrivalled access to a growing consumer audience, with a result that increased market performance, leveraged retailer relationships and heightened brand awareness on a national level.
