Brief

From the orchards of Yorkshire to the shelves of high street retailers across the UK, the story and ensuing success of this rags to riches microbrewery is truly inspiring and unique. Established in 2009, The Yorkshire Cider Company produce fine artisan scrumpy cider lovingly made from apples grown and hand selected from orchards in their northern heartland. They were looking for a unique identity that would provide a clear positioning within a crowded marketplace; a design with personality, something fun, quirky and a little bit cheeky. The company is proud of their Yorkshire roots and wanted the world to know it…

Solution

Our solution provided the instant shelf appeal they were looking for, combining eye-catching imagery and a unique story with bags of personality. We developed two distinct characters, Alfred and Arthur, to represent each of the two variants – brothers with a passion for farming and a thirst for cider. A reflection of the company’s owners, Alfred and Arthur engage the audience and help communicate Yorkshire Cider’s dedication to producing an all-natural, great tasting product.

Since it’s official launch, the new range has gone from strength to strength. From humble origins in fine food fairs across the county, the brand is now stocked within a number of boutique alcohol retailers in Yorkshire and has gained the interest with a national supermarket chain. Sales have increased dramatically and now sit at 400%.