Disjointed and inconsistent, BP’s Wild Bean Café brand lacked clarity and standout within the heavily saturated roadside retail market; deemed dated and out of touch with the consumer. We were given the challenge of repositioning the brand, connecting with a wider audience and turning WBC into a truly global player in food service…
Reinventing the Wild Bean brand, focusing upon the company’s dedication to providing great produce without taking itself too seriously. A brand that connects on an emotional level whilst now delivering tangible USP’s. A truly global player that’s fighting fit and ready to re-establish itself as the leader in roadside food service.
Addressing each touchpoint we developed a global brand strategy along with comprehensive digital global guidelines covering everything from brand application to interior design, from packaging to point of sale.
