Brief
Since 1919 the Holts brand has lead the way in providing superior quality car care solutions. Our challenge was to create a new category leading design, with a fresh and engaging approach, for the brand’s flagship Tyreweld® product. The design needed to drive greater awareness of the brand across a wide spectrum of both male and female end users in the UK and continental Europe. This new format would then be rolled out over 1000 SKU’s, covering 5 categories…
