Brief

Like many classic American brands, Klondike began with humble roots and flourished through hard work, passion and a commitment to quality. The origins of the Klondike Bar can be traced back to William Isaly, the son of Swiss immigrants, who founded the Islay Dairy Company in Ohio during the early 1900s. Today, Millions of Americans have come to love the delicious variety of frozen novelty products from Klondike with the distinctive square shape and foil wrapper.

Following a dip in sales we were challenged with reviving the fortunes of this classic household name and to reaffirm Klondike’s position as the king of frozen treats…

Solution

Our solution was all about creating a mouthwatering brand proposition that consumers just couldn’t help but pickup. It was about ramping up flavour cues and giving Klondike an unrivalled shelf presence; fun and indulgent. We achieved this by heroing the product, putting it front and centre whilst championing the brand iconic brand mark.