Everyone’s favourite sushi and fresh Japanese food restaurant, YO! challenged us to help bring its furiously fresh flavours to supermarket shelves up and down the country. A selection of delicious and easy-to-use sauces, seasonings, marinades and mayos designed to help flex your culinary skills, re-create your favourite YO! dishes and to bring the fast, fresh and fun YO! experience right into your kitchen!
To complement the brand’s new global strategic direction we created a range design that embodies authenticity and provenance. A contemporary design: clean geometric lines combined with a contrasting hit of bright colour. A reference to Tokyo’s neon signage, road networks and infrastructure but with a honest and healthier expression. An energetic mix of the bold, the eye-catching, the quirky… a real point of difference on-shelf.
