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Highland Toffee

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Brand Refresh

As part of a creative pitch for Tangerine Confectionery UK, we proposed a number of concepts for refreshing the Highland Toffee brand. 

Highland Toffee has been keeping alive the tradition of rich, creamy Scottish toffee for over 80 years. Our aim was to modernise the iconic toffee brand and make it more relevant to today's confectionery consumers. 

The challenge was to position Highland Toffee as a brand in it's own right, with a design that has instant universal appeal and sense of tradition.